Discusses the supply chain system used by this electronics corporation.
Sony Corporation is one of the world’s leaders in supply chain management initiatives. The electronics giant has taken considerable steps to modernize its supply chain management, with generally excellent results. This paper shows, however, that recent problems with business forecasting and a continually challenging marketplace, suggest that Sony must continue and even step up efforts to improve its supply chain management process. At the same time, the company is faced with a number of ethical considerations that impact this process. The paper suggests that, overall, maintaining and improving an efficient supply chain management system will likely remain an important challenge for Sony Corporation.