Apple Computers and Popular Culture

Examines the influence of Apple Computers (Macintosh) on popular culture.

Apple Computer, Inc., is recognized worldwide for creating powerful solutions that are based on user-friendly personal computers, servers, peripherals, software, personal digital assistants, and Internet content. This paper shows how Apple has had a profound influence on popular culture as well. It explains how Macintosh users are not just users, they are devotees who use the computer to express their beliefs on the relationship between technology and society; they believe the Mac is not simply an object by which to think, it is a spiritual path to a future where technology and humans co-exist in harmony.

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